A Legacy of Authenticity
For over 40 years, Indo-China Market has been more than a grocery store—it's a family story woven into the fabric of Goleta. Our journey is one of tradition, trust, and a deep commitment to bringing authentic Chinese and Vietnamese ingredients to your kitchen.
On this page, discover our history, our values, and the community impact that has made us a trusted destination for generations of home cooks and food lovers.
A Family Legacy Since 1984
Our story began over four decades ago when our family arrived in Goleta with a dream: to create a welcoming source for authentic Chinese and Vietnamese ingredients. What started as a small neighborhood market has grown into a cherished community staple, guided by the same values of quality and service.
1984: Our Humble Beginning
Indo-China Market opened its doors on Hollister Avenue, serving a growing community eager for a taste of home.
1990s: Growing With Goleta
As the local Asian community expanded, so did our selection. We became the trusted source for families, students, and chefs seeking genuine flavors.
Today: A Community Cornerstone
Now in our 40th year, we remain family-owned and operated, proud to be part of Goleta's story. Our commitment is unchanged: to provide the authentic ingredients that connect our community to culture and cuisine.
Visit us and experience the history for yourself. We're more than a market—we're a piece of Goleta's heritage.
Our Home in Goleta
The same welcoming location that has served generations of customers since the 1980s.
Our Commitment to You
For over 40 years, our family has been guided by a simple set of values that define every interaction and every product on our shelves.
Authenticity
We source genuine Chinese and Vietnamese ingredients, ensuring you get the true flavors of Asia right here in Goleta.
Quality
From fresh herbs to specialty sauces, we carefully select every item for its freshness, taste, and traditional quality.
Community
We're more than a store—we're a gathering place for neighbors, a resource for home cooks, and a proud part of Santa Barbara County for generations.
Service
Our family and team are here to help you find what you need, offer cooking advice, and provide the welcoming service you deserve.
Questions about a product or need a recommendation?
Call Us: (805) 968-3353